Sales & Marketing
Since its establishment in 1998,
Amoun has constantly achieved remarkable growth in its sales revenue.
With sales of EGP 1.9 billion in 2016 now reaching EGP 5.2 billion in 2022, Amoun’s exceptional performance is highlighted by the effectiveness of its sales and marketing strategies to further capture a larger market share.
Amoun's achievement is further supported by the 2022 IQVIA data, which confirms the company's ability to consistently deliver high-quality products that meet the demands of its customers. With a market share of 4.34%, Amoun has firmly established itself as a leading player in the pharmaceutical industry.
Notably, Amoun's success extends beyond value sales, with a market share in doctor prescriptions of 8.12%, Amoun continues to maintain a leading position among its peers. This indicates that healthcare professionals and consumers alike trust Amoun's products and rely on its quality for their therapeutic benefits.
Among Amoun's top leading brands there are Hibiotic tablets & Suspension, Alphintern Tablets, Xithrone tablets & Suspension, Antodine Tablets & Ampoules, Antinal Capsules & Suspension, and Neuroton Tablets & Suspension. These brands have gained recognition and popularity within their respective therapeutic segments, further contributing to Amoun's overall success.
The success achieved by Amoun can be attributed, in large part, to its professional and highly motivated sales and marketing team. Comprising of 680 dedicated and skillful individuals, this team plays a crucial role in promoting and selling Amoun's diversified pharmaceutical brands. Their expertise and commitment have been instrumental in establishing Amoun as a trusted and preferred choice for pharmaceutical products in the Egyptian market.
Amoun's impressive sales growth, market leadership, its top leading brands, and its highly skilled sales and marketing team all contribute to the company's continued success. Amoun's commitment to delivering high-quality products and meeting customer needs has solidified its position as a leading player in the Egyptian market.